It is a feature that allows the transfer of values inside the app. This service, recently launched, introduces a P2P payment option within the app. That is, the user will be using WhatsApp to communicate with companies and organizations that they want to hear from and not the other way around. Or even about a promotion that the company wants to launch later… It is worth remembering that this business model doesn’t violate the initial rule against ads, because companies cannot contact customers first, just respond to original contacts. The functionality here begins by creating business profiles that will become “verified” companies in the app. Yes, when we talked about the business value propositions, an explanation of where WhatsApp’s revenue would come from has already begun to be drawn. How WhatsApp makes money WhatsApp’s Business Let people communicate anywhere in the world without barriers. In October 2021, Mark Zuckerberg’s company was relabeled to Meta Incorporated, which makes Meta the current owner of WhatsApp, with Will Cathcart holding its CEO position since 2019. While Acton left in September 2017, Koum left a few months later, in April 2018. The messaging app’s founders, Brian Acton and Jan Koum, were both incorporated into Facebook’s board. acquired WhatsApp for the amount of $19 billion. Who Own WhatsAppĪs mentioned, in February 2014, Facebook Inc. So, let’s take a look at the WhatsApp business model canvas.
But we know that no business can be sustained solely by the admiration of users. Plus, in January 2016, the subscription model came to an end, leaving WhatsApp with no apparent revenue stream.
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